Social Media Marketing
Social Media Marketing has matured today into a powerful advertising medium that allows you to reach your target audience with incredible accuracy at a very reasonable cost. I’m referring in particular to the demographic data accessible in Facebook that gives you the capability to hone in on consumers who are more likely to buy from you.
In the earlier days of Facebook, many business owners were excited about growing their Facebook fan base because they could reach those consumers without paying for ads. But as the network grew and became a public company, it’s advertising platform has matured into a robust pay per click advertising machine with incredible targeting opportunities.
What still hasn’t changed about Facebook, and probably never will, is you can still get “word of mouth” advertising for free. The social media networks are a great source of referrals, especially when you incorporate it into your overall marketing strategy. It’s true that some businesses do better with the social media marketing, while others get better results using “keyword based” pay per click advertising as with Google Adwords and Bing Ads. The trick is to figure out which ad platform works best for your business and keep optimizing it to improve conversions. But be careful thinking you can’t make them both work because you’ll be leaving money on the table. Maybe you can’t get as good an ROI on Facebook as you do on Google Adwords, but that doesn’t mean you shouldn’t test a Remarketing campaign on Facebook to further improve conversions from your Adwords traffic.