Did you know that a jaw-dropping 37% of advertising dollars are literally wasted every year? That’s right… More than one third of the money spent on advertising goes right down the tubes with no effect on sales whatsoever. Do you know why? Because most business owners are not aware that marketing and advertising is a science. The fact is that psychology and human behaviour play a major role in effective marketing
Why PPC is Your Competition’s Best Kept Secret. If you haven’t considered PPC (Pay-Per-Click) advertising, you are missing out on the latest and greatest way to generate leads fast… practically overnight. While many businesses have not adopted this medium into their marketing mix, the ones that have are generating 4 to 10 times more leads. I am not exaggerating when I say that PPC advertising is your competition’s best kept secret.